Doing a little branding of yourself? Make it stick with these simple tips...
Thanks to the uber-easy self promotion tools available, communicating with thousands (millions, even) is so easy. The internet will give you more personal branding opportunities than you could possibly use.
Stick to these simple tips:
1). Give to Get Marketing
Give away useful content; get a devoted reader. Be a real person and provide a little insight to you and your business to make people feel comfortable. The days of hiding behind your computer to pretend you're a big conglomerate are over. Don't try to be overly formal or jet out useless emails full of hype and fluff.
2). Balance is the key
Just because it's so easy to send a million emails a day doesn't mean you should. Build a following by providing generous content and always leave your readers wanting a little more. Your online reputation is important. Make us understand you respect us and want to be helpful and polite and we'll pick you first for kick-ball. (Well, you know what I mean!)
3). Be a Social Butterfly
Those on the web usually flit and fleet to this and that...all at a moment's notice. Get involved in all the social media aspects to capture the most attention.
4). Your on...you're off
Just as you market online, don't forget about that lonely snail just waiting to send your mail. Market yourself offline too. With all clutter in people's email boxes these days, it's becoming more hip to market via mail. Hit 'em either way to make sure your message gets through.
5). Be a good person
Simple enough, right? Do the right thing, be a person of integrity. Be polite and friendly. Don't get caught in a tug-of-war with an argumentative person. Agree to disagree and walk away. Better to lose the business then your rep.
You can brand yourself following these simple strategies. Before you know it, you may be a household name!
Friday, June 12, 2009
Free audio: Tips to Get Referrals Easily
Listen to audio about getting more referrals: http://www.moehr-associates.com/
Monday, November 26, 2007
Objections? Counter with these come-backs!
Selling can be fun, challenging, profitable and frustrating. It order to make it a little easier, be prepared with responses to some common objections:
I can buy it cheaper elsewhere
Can you get it with the same advantages (ingredients, etc.)?
Is it actually the same thing that you are buying elsewhere?
I can't afford it
Let me show you how it would be more cost-effective in the long run
Let me show you how long it will last
Let me show our payment options
We do offer discounts under the following circumstances
There will be a price increase on this soon
Let me show you how you could get it at a big discount (recruiting prospect)
It won't work for me
Tell me more about what you need
Why do you feel it won't work
We offer a money-back guarantee
I'll think about it
Is there additional information I can give you to help you decide?
Here's a sample you can try
We have a special promotion for a limited time
What questions do you still have?
I don't like _________ about it.
Can you tell me specifically what you don't like?
In what way would you like it to be different?
Once you have prepared yourself for most of the common objections you hear, you can counter them easily and help your prospect make an informed decision.
A large part of selling is listening, assessing and making recommendations to your customers. If you really care about helping them solve a problem versus just making a sale, they will be more comfortable buying from you...again and again.
Get more tips from our Direct Sales Power Series, www.isellmoretoday.com
I can buy it cheaper elsewhere
Can you get it with the same advantages (ingredients, etc.)?
Is it actually the same thing that you are buying elsewhere?
I can't afford it
Let me show you how it would be more cost-effective in the long run
Let me show you how long it will last
Let me show our payment options
We do offer discounts under the following circumstances
There will be a price increase on this soon
Let me show you how you could get it at a big discount (recruiting prospect)
It won't work for me
Tell me more about what you need
Why do you feel it won't work
We offer a money-back guarantee
I'll think about it
Is there additional information I can give you to help you decide?
Here's a sample you can try
We have a special promotion for a limited time
What questions do you still have?
I don't like _________ about it.
Can you tell me specifically what you don't like?
In what way would you like it to be different?
Once you have prepared yourself for most of the common objections you hear, you can counter them easily and help your prospect make an informed decision.
A large part of selling is listening, assessing and making recommendations to your customers. If you really care about helping them solve a problem versus just making a sale, they will be more comfortable buying from you...again and again.
Get more tips from our Direct Sales Power Series, www.isellmoretoday.com
Two Powerful Ideas for Getting Leads Fast!
Needs Leads? Here are a couple sure-fire ways to get leads quickly.
Ask Permission
To get great leads, you first need to give permission to someone to market to them. By this we mean, you can offer a complimentary newsletter or send a postcard offering them a complimentary gift. If someone decides to take you up on your offer, they will contact you to get the free item. When they do this, they have given you "permission" to market to them. This is also known as "opt-in" marketing. The person has opted in to your program. They are now a bona-fide lead.
After you get the response from them, you can then add them to your regular mailing list, follow up with them for sales/questions, invite them to sales events. If you have an enticing offer, you will increase the amount of leads you get! By offering a free newsletter with helpful tips (for cooking, children, beauty--whatever your business target is) AND a free gift, you will get better, more qualified leads actually contacting you!
Establishing yourself as an expert
OK, get ready to groan...this tip involves something some people hate so much they would rather have a root canal than do...it is public speaking. (Told you!) But once you get past your initial fear, think about it. If you want to market your business and service and establish credibility to numerous people at one time, try speaking at a live event. Even if it's only 10 people--these are now 10 new prospects.
If you have spent a lot of time and money marketing yourself to one, two or three people at a time, you should consider growing that audience. If you can book yourself as a speaker to specific groups in your local area, you can develop yourself as an expert on your subject. These events are going on in nearly every sized city (business groups, womens groups, mommy groups, success groups, networking events, etc.) The mere fact that you get up in front of others will help to establish you as an expert.
Do a little research of groups in your area. Identify one or two that may work for you and write them a letter explaining your business and a brief outline of topics you speak about. You will almost certainly get some bites, and you can start getting yourself in front of many new prospects. If you are shy, work as a team with someone else in your business or in a complementary business. Put together a "team speech" for even more confidence!
Need some more assistance in marketing and developing your business? Visit us at: www.directsalespower.com
Ask Permission
To get great leads, you first need to give permission to someone to market to them. By this we mean, you can offer a complimentary newsletter or send a postcard offering them a complimentary gift. If someone decides to take you up on your offer, they will contact you to get the free item. When they do this, they have given you "permission" to market to them. This is also known as "opt-in" marketing. The person has opted in to your program. They are now a bona-fide lead.
After you get the response from them, you can then add them to your regular mailing list, follow up with them for sales/questions, invite them to sales events. If you have an enticing offer, you will increase the amount of leads you get! By offering a free newsletter with helpful tips (for cooking, children, beauty--whatever your business target is) AND a free gift, you will get better, more qualified leads actually contacting you!
Establishing yourself as an expert
OK, get ready to groan...this tip involves something some people hate so much they would rather have a root canal than do...it is public speaking. (Told you!) But once you get past your initial fear, think about it. If you want to market your business and service and establish credibility to numerous people at one time, try speaking at a live event. Even if it's only 10 people--these are now 10 new prospects.
If you have spent a lot of time and money marketing yourself to one, two or three people at a time, you should consider growing that audience. If you can book yourself as a speaker to specific groups in your local area, you can develop yourself as an expert on your subject. These events are going on in nearly every sized city (business groups, womens groups, mommy groups, success groups, networking events, etc.) The mere fact that you get up in front of others will help to establish you as an expert.
Do a little research of groups in your area. Identify one or two that may work for you and write them a letter explaining your business and a brief outline of topics you speak about. You will almost certainly get some bites, and you can start getting yourself in front of many new prospects. If you are shy, work as a team with someone else in your business or in a complementary business. Put together a "team speech" for even more confidence!
Need some more assistance in marketing and developing your business? Visit us at: www.directsalespower.com
Objections? Counter with these come-backs!
Selling can be fun, challenging, profitable and frustrating. It order to make it a little easier, be prepared with responses to some common objections:
I can buy it cheaper elsewhere
Can you get it with the same advantages (ingredients, etc.)?
Is it actually the same thing that you are buying elsewhere?
I can't afford it
Let me show you how it would be more cost-effective in the long run
Let me show you how long it will last
Let me show our payment options
We do offer discounts under the following circumstances
There will be a price increase on this soon
Let me show you how you could get it at a big discount (recruiting prospect)
It won't work for me
Tell me more about what you need
Why do you feel it won't work
We offer a money-back guarantee
I'll think about it
Is there additional information I can give you to help you decide?
Here's a sample you can try
We have a special promotion for a limited time
What questions do you still have?
I don't like _________ about it.
Can you tell me specifically what you don't like?
In what way would you like it to be different?
Once you have prepared yourself for most of the common objections you hear, you can counter them easily and help your prospect make an informed decision. A large part of selling is listening, assessing and making recommendations to your customers. If you really care about helping them solve a problem versus just making a sale, they will be more comfortable buying from you...again and again.
Get more tips from our Direct Sales Power Series, www.isellmoretoday.com
I can buy it cheaper elsewhere
Can you get it with the same advantages (ingredients, etc.)?
Is it actually the same thing that you are buying elsewhere?
I can't afford it
Let me show you how it would be more cost-effective in the long run
Let me show you how long it will last
Let me show our payment options
We do offer discounts under the following circumstances
There will be a price increase on this soon
Let me show you how you could get it at a big discount (recruiting prospect)
It won't work for me
Tell me more about what you need
Why do you feel it won't work
We offer a money-back guarantee
I'll think about it
Is there additional information I can give you to help you decide?
Here's a sample you can try
We have a special promotion for a limited time
What questions do you still have?
I don't like _________ about it.
Can you tell me specifically what you don't like?
In what way would you like it to be different?
Once you have prepared yourself for most of the common objections you hear, you can counter them easily and help your prospect make an informed decision. A large part of selling is listening, assessing and making recommendations to your customers. If you really care about helping them solve a problem versus just making a sale, they will be more comfortable buying from you...again and again.
Get more tips from our Direct Sales Power Series, www.isellmoretoday.com
What Does She Have That I Don't Have?
Why does a competitor's business expand while yours stays still? It might be only the difference of making a few easy tweaks in your branding and image. But exactly what is branding, anyway? Think of branding as defining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.
Let’s say you have been traveling around town without your morning coffee and are getting just a little cranky. Quick! What’s the first coffee shop chain that comes to mind? Chances are, you thought of Starbucks. Why?
* Attractive and easily read logo;
* Consistency of product, décor, signage, and interior; and
* A great product
Assuming your product is fabulous, it all comes down to image. Graphic design can play a huge part in that image. But what are some key things to consider?
A great logo is key.
You have already given a great deal of attention to your company name and believe that it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in the mind of your target customer. That is exactly what a great logo can do.
Whether or not you eat fast food and regardless of your opinion as to what might constitute the best in fast food, my guess is that the name McDonalds conjures up an immediate image of the golden arches. Those golden arches really work as a logo!
The McDonalds logo is a good example of merging a symbol with a letter in the company name. It is also a good example of simplicity, another key element to great logo design.
A good logo also:
* has a strong, balanced image with no little extras that clutter its look;
* is distinctive and bold in design, making it easy to see at a glance;
* has graphic imagery that looks appropriate for your business;
* works well with your company name;
* is done in an easy to read font;
* communicates your business clearly; and
* looks good in black and white, as well as in color.
Consistent visual identity is also key.
If you are going to capture that prime piece of real estate in the customer’s mind, you must provide not only a compelling image, but a consistent one. Use one logo and image and repeat in on everything. Don't try to mix and match similar items; it just dilutes your branding. For instance, if you sell golf equipment and use golf clubs in your logo and brand, don't use golf balls on your cards, and golf tees on your website, etc. It's confusing.
Each of the three images has its own distinct personality. You may be tempted to give your stationery, website, business card, brochures, and other marketing materials different visual personalities.
All of the materials that represent you, from business cards to brochures, need to have image consistency in order to be immediately recognizable by your customers…and potential customers…as being related to the unique brand that is your company.
Logo, color scheme, fonts, and layout that are consistent from letterhead to business card and from envelope to ad suggest credibility and stability, in addition to taking up more of that prime mental real estate by virtue of repetition. Inconsistency of graphic elements among materials not only suggests uncertainty and sloppiness, it is just plain forgettable.
Creating a great logo and maintaining consistency among all your marketing materials will take you a long way towards creating a memorable brand that just might make your competitors mutter, “What does she have that I don’t?”
Let’s say you have been traveling around town without your morning coffee and are getting just a little cranky. Quick! What’s the first coffee shop chain that comes to mind? Chances are, you thought of Starbucks. Why?
* Attractive and easily read logo;
* Consistency of product, décor, signage, and interior; and
* A great product
Assuming your product is fabulous, it all comes down to image. Graphic design can play a huge part in that image. But what are some key things to consider?
A great logo is key.
You have already given a great deal of attention to your company name and believe that it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in the mind of your target customer. That is exactly what a great logo can do.
Whether or not you eat fast food and regardless of your opinion as to what might constitute the best in fast food, my guess is that the name McDonalds conjures up an immediate image of the golden arches. Those golden arches really work as a logo!
The McDonalds logo is a good example of merging a symbol with a letter in the company name. It is also a good example of simplicity, another key element to great logo design.
A good logo also:
* has a strong, balanced image with no little extras that clutter its look;
* is distinctive and bold in design, making it easy to see at a glance;
* has graphic imagery that looks appropriate for your business;
* works well with your company name;
* is done in an easy to read font;
* communicates your business clearly; and
* looks good in black and white, as well as in color.
Consistent visual identity is also key.
If you are going to capture that prime piece of real estate in the customer’s mind, you must provide not only a compelling image, but a consistent one. Use one logo and image and repeat in on everything. Don't try to mix and match similar items; it just dilutes your branding. For instance, if you sell golf equipment and use golf clubs in your logo and brand, don't use golf balls on your cards, and golf tees on your website, etc. It's confusing.
Each of the three images has its own distinct personality. You may be tempted to give your stationery, website, business card, brochures, and other marketing materials different visual personalities.
All of the materials that represent you, from business cards to brochures, need to have image consistency in order to be immediately recognizable by your customers…and potential customers…as being related to the unique brand that is your company.
Logo, color scheme, fonts, and layout that are consistent from letterhead to business card and from envelope to ad suggest credibility and stability, in addition to taking up more of that prime mental real estate by virtue of repetition. Inconsistency of graphic elements among materials not only suggests uncertainty and sloppiness, it is just plain forgettable.
Creating a great logo and maintaining consistency among all your marketing materials will take you a long way towards creating a memorable brand that just might make your competitors mutter, “What does she have that I don’t?”
Top Sellers Tell ...
Top Direct Sales Professionals Tell How They Achieved Big Success!
"What a terrific and helpful book, I couldn't put it down. It is like a guide to your direct sales business.
It is a must have book. I am so thankful , it gives me insight on how other people went about achieving success. From finding the right company to join, what to do and what not to do in your business and all the steps in between to building your team. I can really relate to the sales professionals in this book.
This has been truly, a great inspiration." Donna D.
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