Monday, November 26, 2007

Thinking of Joining an MLM / Direct Sales Company? Be Smart!

Choosing a Direct Sales or MLM Company to Join? Make your checklist now or be sorry later...

When starting a new business, your goal is usually simple: Make money. However, how to accomplish this can be confusing, especially with the large number of direct sales opportunities available to you. There are so many, that whatever your interest, it can be served by one of the established or budding companies out there. The choice of which company is right for you is akin to making a large purchase like a car or home.

First, do your research! Make a list of your personal goals and read as much as you can about your chosen company to make an informed decision. If you simply choose a product and/or company without first researching the company and products, you could end up disappointed and unable to move forward with your plans. Before you make your decision as to which direct sales opportunity is right for you, ask yourself a few key questions:

What is your TRUE opinion of the products it offers?

They should be products you can sell now and see yourself selling in the future. In other words, they must stand the test of time. Trendy, fad items may not make the cut. The price range of the products is also important. You need to make sure the products you sell are affordable enough to use on a regular basis. Will people plunk down their money for what they are? Would you?

Consider how often the products will need to be reordered. A huge portion of many direct sales rep's commission come from repeat customers. Are your products consumable--meaning, do they get used and need to be re-ordered on a fairly regular basis? Also consider the commission or other money that you will earn for your efforts. How much is it, how does it compare with other companies you may be interested in and what is it that you will be required to do or achieve before get it? Also, is there a yearly fee if so, how much is it?

How will you advertise your direct sales company and how much will it cost?

Most companies are internet savvy these days. Many offer professionally-designed sites you can join with to promote your business. Also, companies can be sticky about you using their name, logo, etc. in your advertising efforts. Make sure you are free to use the company name and logo in your advertising campaigns and that your advertising plans are in line with the company guidelines. Talk with those who are already selling the products and collect all the information you can to help you make an informed decision.
How much money do you want to invest?

Even as a rep for another company you are a business owner. You will be solely responsible for your success or failure. You must set a budget for your business and its needs from the beginning. This will prevent overspending, desperation and ultimately quitting. Success will come easier for you if you are realistic about your earnings and expenditures, etc.. You should only invest the amount of money you are willing to lose. With every business there is a chance of failure, regardless of the reason.

Go to meetings, training, and other functions. As a business owner, you will benefit from networking with other business owners. Check into what your company and local team offers as far as seminars, training sessions, and product releases.

Don't kid yourself...direct sales will require hard work and determination. You will not be able to simply join one company or another and expect that the products will sell themselves. After all, if they sold themselves, what would they need you for?

You will have busy times and slow times and you must be prepared financially for the slow times. Know this upfront, make an informed decision, determine your budget and promotions for your business. Now, just get excited and get busy!

Take the 30-Day to Success Challenge: www.directsalespower.com

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